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At the stage with advertising, marketing. local products difficult to reach

05/08/2014

Many products now (DN) has confirmed local position and competitiveness for the same products outside the province, but, on the economic value obtained is not commensurate with the existing potential . One of the reasons is because companies have not really invested much for the introduction, branding.
The campaign priority for Vietnam Vietnam is increasingly promoting positive effect on the province, but with a lot of local products, though customers appreciate the quality and availability to support , looking to buy but do not know how to sell in space. And remember, at the Industrial Fair in Dak Lak in recent times, handicraft items with rattan, bamboo's Cooperative (Cooperative) Phu Thinh (Krong Pak) ... has attracted the attention of many customers, including Ms. Phan Thi Xuan (Lak). Xuan extremely excited when they met the baskets, shelf reports, or beautiful ornament, crafted with woven cage types 1, 2 cages, woven lattice ... an intricate and subtle cooperative . According to her, these products are not inferior to the reputation of the other villages in the country, but you rarely hear about, completely unaware even if there is no trade fair. In fact, over the years, Phu Thinh operatives have confirmed with the consumer (NTD) by the product quality, the members themselves know well prestige ... promote, but hardly the "far-reaching" because of "defects" in the stage of advertising, marketing. Share about this, I Do Thi Oanh, cooperative members confided: compared with the same kinds of items in this product has made a difference and ensure credibility and quality to meet the growing demands high NTD, if possible marketing, consumer promotions are widely known and have the opportunity to consume more products.
 Or as business stories of the Corporation Green Mountain Food (M'gar Cu) is an example. After 2 years in organic vegetable production, sales as well just stop at modest levels, despite being certified and qualified VietGap into Metro grocery consumption Buon Ma Thuot. Ms. Hoang Thi Thuy - Director of the Company said that green vegetables are staple foods are indispensable in the daily diet of every family, the company's vegetable production processes adhere to strict commitment to quality, but the output is not stable. One of the leading causes is probably due to the product not advertised in any mass media should NTD very vague, can not distinguish safe vegetables with the company's ordinary vegetables others are sold in the market. Frank recognition of this, Mr. Bui Quang Loc - Sub Branch Chief Food Safety provinces that have not invested in the main package, and not really interested in the introduction, promotion product manufacturers have significantly reduced the consumption of the product. Consumers accept more money to buy safe vegetables, but it is difficult to distinguish what is safe vegetables with the company's other common vegetables. More importantly, they do not know where to find buyers! Obviously, in the race for foreign goods, the goods "clean" because domestic production has more advantages, because consumers are willing to support and spend money to Vietnam choice. Particularly in Dak Lak, by stage of promotion, marketing ... a limited number of local products despite quality still can not reach. Thereby, we can see the propaganda important contribution to help consumers more aware of quality products, at the same time, help companies expand the scale of production and distribution networks, consumption. Therefore, enterprises need to invest efforts to promote their products to consumers will remember and still choose to buy.

 

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