Although the handicraft industry exports have not high compared to many other commodities, but the source of foreign currency brought about a very high proportion of its exports.
The handicraft items (TCMN) have relatively high growth rates in recent years, an average of about 20% / year, creating jobs for about 1.3 million people.
In 2009, exports reached nearly $ 900 million TCMN. But 8 months of 2010, a number of items such as bamboo and rattan exports reached $ 135 million, $ 200 million more ceramics ...
Commodities have high profit margins
Although there TCMN industry exports is not high compared to many other export commodities, but to bring fine art to the foreign currency country has a very high proportion of its exports, there are aspects Product TCMN almost 100% of the export value, remaining well over 80% of exports.
For every $ 1 million, the industry's export TCMN rates 5-10 times higher than the mining industry; jobs from 3 to 5 thousand employees. Therefore, TCMN group were classified products have great export potential and high profit margins.
TCMN production has an important role in restructuring the rural economy, the industry attracted many workers participate as exports, contributing to poverty reduction in rural areas.
Currently there are over 2,000 different villages with more than 1.3 million workers in the industry and has about 1,120 TCMN exports TCMN business.
However, exports of goods TCMN Vietnam still facing challenges and market quality. It is possible that firms invest too little Vietnam to research the market, especially the market dedicated to prototyping and design. So, lots of crafts Vietnam no apparent use and not directed at a specific market to dominate it.
Second, poor styling, models and types. Currently, about 90% of export TCMN products are manufactured according to designs of foreign orders. This output will settle better products but in the long run will do "thwarted" the creative ideas of artists and craft workers, that effectiveness record low. A beautiful design products, unique designs can provide 4 times the value compared to conventional models.
According to the Chairman of Vietnam Association of Craft Villages, production scale of the village, production facilities handicrafts mostly small, odd. Moreover, the lack of coherence and cooperation between institutions has led to the lack of ability to meet large orders.
Towards sustainable development
To expand export markets put products TCMN sustainable development aims to export $ 1.5 billion in goods TCMN to time, the industry experts offering solutions.
First, companies should produce TCMN link to proactively build villages or clusters TCMN production. Each cluster or village can do 5-10 business established collaboration, mutual assistance in business activities such as production sharing contracts or assigning large segment producer.
Second, strengthen the quality control when manufacturing products, to ensure uniformity and quality stability, at the same time overcome the defective products, to ensure the perfect product for aesthetic , safety of use, strengthen the confidence of customers towards their products and fine art.
The third is to strengthen the collection of information in various forms to ensure capture needs, habits and customs of each locality, as well as the policy provisions on import standard production design appropriate products to promote expansion of export markets.
In addition, to increase the abundance of product design, the design should promote creative designs to suit the tastes and needs of consumers.

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