Every handicraft export margins above 80%


Thanks to all the raw materials in the water so the rate of return of this item is usually over 80% of export value.

Even the handicraft items also achieved a rate of return approaching 100% of the export value, higher than 5-10 times than that of other operators.

Therefore, though exports is not high compared with many other items, but the arts and crafts bring foreign currency to the country with a very high proportion of exports.

In 2009, exports of handicrafts to nearly $ 900 million. 8 months of 2010, a number of items such as bamboo and rattan exports reached $ 135 million, $ 200 million more ceramic .. The goal for this industry in the future as the export value reached 1.5 billion USD.

Handicraft industry has an average growth rate of about 20% / year, creating jobs for about 1.3 million people.

However, this export industry is facing many challenges

The challenge for the industry handicraft exports

First, Vietnam enterprises are not focused on market research, especially in the market dedicated to prototyping and design. So many crafts Vietnam does not have the necessary utilities and not directed at a specific market so competition is weak.

Second, every handicraft Vietnam is poor in style, designs and types. Currently, about 90% of export products are manufactured according to the designs of foreign orders.

This output will be solved in the short term but in the long run will do "thwarted" the idea of the artist's creativity and reduce the industry's profits. A nice design products, unique designs can provide 4 times the value compared with conventional models.

Tuesday, the production scale of the village, grassroots production of handicrafts mostly small, odd, lack of links should lead to insufficient ability to meet large orders.

Solutions for existing problems

First, firms producing handicrafts linked to or build villages or clusters produced to support each other in business activities such as production sharing contracts or assign large segments production.

Second, strengthen the inspection of product quality to ensure uniformity and quality stability, reinforce confidence of customers for their products and fine art.

The third is to strengthen market information collection, understanding the needs, practices, policies regulations on import standard production design appropriate products to promote expansion of the export market.

Businesses also need to design innovative designs to suit the tastes and needs of consumers in order to increase competitiveness and value of products.

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