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Putting handicraft goods into the EU market

10/07/2014

According to Ta Hoang Linh - Deputy Director of the Trade Promotion - Ministry of Industry and Trade, the design is a very important issue to promote export of handicrafts Vietnam but overall the design capacity of the sector is limited in product innovation is not strong, not create the strong export growth.

CongThuong - Designers should combine their unique ideas with desired color, price and consumer friendly environment. Enterprises need to locate the product lies in the value segment to the corresponding prices ...
As can be seen, the product design is the key to business handicraft industry into other EU markets. The EU itself is also a traditional market and the importance of handicraft industry in Vietnam. For example, even the first month of 2014, the value of goods exported handicrafts Vietnam into a strong market in volume over the same period, such as Germany reached 3.19 million, up 26.43 %; Netherlands reached 868 thousand U.S. dollars, up 23.1%; Spain reached 572 thousand U.S. dollars, up 24%; Sweden 449 thousand U.S. dollars, up 30% ...
To support the business, the last time the Trade Promotion Department has organized mentoring programs to help businesses understand the basic content of trends and how product development, branding. Specifically, the Department is working with the British Council in Vietnam organized the creative design and marketing of handicrafts goods and interior Europe. This will be a good opportunity for businesses in the industry to learn the market trends and strategies appropriate export to the EU market in 2014.
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