Bamboo and rattan opportunity billion usd

2013 exports of rattan industry nearly $ 225 million, but still needs more investment to unleash potential.

According to statistics from the Ministry of Industry and Trade, Vietnam Rattan products have been exported (exports) to over 120 countries. In particular, the head of the American market accounts for over 19% market share, Japan accounts for nearly 17% market share. However, rattan exports to Vietnam currently accounts for less than 3% of the world market. 
No common brand 
Mr. Luu Duy Dan, chairman of Vietnam Craft Village Association, said there are 713 villages rattan, accounting for 24% of total handicraft village, attracts about 350 thousand employees. 
From 2009 until now, the village is famous as rattan Phu Nghia, hats Bell, Village, something Son, Phu Tuc, hats Hue ... meet a lot of difficulties due to market uncertainty, unstable material sources regulations, as long as production. 
While consumers in developed countries prefer the simpler products, taking shape, the Vietnam rattan products are often cumbersome, and much more angular, curved, ... it is difficult to market sustainability. We also have not developed a common brand for bamboo products in Vietnam. 
Over 80% of the manufacturing base in rattan insufficient funds for technical innovation, expand production scale, most of the technology used, obsolete equipment, labor productivity and product quality is low, the lack of diversity in design, limited competition both on the domestic and export market growth. 
According to Nguyen Manh Dung, Head of Processing and Trade Department for processing agricultural, forestry, aquaculture and salt production (MARD), rattan and bamboo can be processed hundreds of different products catering to domestic consumption local and export. 
Specifically, these materials can be made into 2 large groups: the traditional products, such as bamboo shoots for food, handicraft goods, curtains, mats, toothpicks, paper ...; New products such as laminated bamboo flooring and furniture, bamboo pressed for construction, charcoal making, making yarn, ... In particular, the industrial products made from pressed bamboo and bamboo as special lining the street from bamboo although new research and put into production, but had a promising position in both domestic and overseas markets, with high added value. 
Materials development and brand 
  Mr. Nguyen Trong Thua, Director of Commercial Processing of agricultural, forestry and fisheries and salt production, said that the country has about 1.4 million hectares of bamboo, of which only about 6% of the area planted forests, the rest is forest natural. The province has large reserves of bamboo, the focus is Thanh Hoa, Lam Dong, Kon Tum, Nghe An, Tuyen Quang, Dak Nong, Binh Phuoc, Lai Chau, Son La and Yen Bai. Every year, Vietnam consumes about 400-500 million bamboo trees for different purposes. 
 Field surveys in 28 provinces across the country, estimated rattan resources in Vietnam with a total area of 381 936 ha. In the North Central region that most clouds (201.076ha), followed by the South Central region with an area of 180 270 ha of rattan. Production of rattan can be harvested in the country is estimated at 36 510 tonnes / year, while actual demand is about 70,000 tons / year, which means every year we have imported over 33,000 tons of clouds. 

Bamboo, rattan is the NTFP species potentially grow into specialized material or the conservation of sustainable exploitation. Compared with trees, bamboo has advantages that the growth rate is very fast, after 3-4 years of planting can be exploited, high yield 4-12 tons / ha / year. Cutting cycle of bamboo forests is very short, from 2-3 years. 
With demands from the market, from 2020 and 2030, the product structure of bamboo processing industry should be 30% for traditional products and 70% of group products new products. 
"The product replaces pressed bamboo wood in furniture manufacturing is increasingly popular, because beauty does not lose durability of wood, but the price is much cheaper. Song on the global market, the furniture products made from bamboo accounts for only 3% of the total $ 100 billion of the furniture market. Vietnam should focus on this new product line. If you have a strategy and a reasonable product structure, we have the ability to capture 8-10% world market, the rattan processing industry of Vietnam will reach $ 1 billion in the future, "Dung expressed show.
Thus, in parallel with the development gap in the demand for rattan products in the world is still quite large. The strengthening of this sector enterprises, striving to create a brand associated rattan Vietnam to go straight into the space of rattan products for the world.