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Encourage creative design handicrafts

15/06/2015

Espionage Technology - At a time when world markets become more difficult, harsher, handicraft items (TCMN) in water revealed many weaknesses, especially the poor, the lag and boring models.
The fact that Hanoi has repeatedly held design competition to design products TCMN encourage enterprises (DN) creative product design changes in accordance with the market.
Nice design, but still ... ế
Hanoi craft villages with more than 1,350 but the number of manufacturing establishments, enterprises have the ability to conquer the largest export markets are not many. Only a few companies invest heavily, positive change, the new product design have a place on the domestic market and abroad. This reflects the fact that in the production of goods TCMN domestic companies for many years, there is less investment, slower change models, mainly processing orders or "molded" form code used for many years. Enterprises themselves also recognize this limitation, however the change is not easy.
In fact, many items TCMN been invested in design, has a team of talented artisans. However, the most innovative artists on instinct, inspiration, showcase the ingenuity and high-tech pair of hands that were not trained in design skills, on the application of commercial products. Therefore, their products are often elaborate, gaudy but lacks apps, the world has been ... dull.
 
Manufacturing exports in Bamboo & Rattan Company exports Hien Luong, Phu Tuc, Phu Xuyen district. Photo: Ceiling Vietnam
Manufacturing exports in Bamboo & Rattan Company exports Hien Luong, Phu Tuc, Phu Xuyen district. Photo: Tran Vietnam
Actively support and encourage creative design 
In fact, most businesses are TCMN Vietnam "came out of the village" so being a design team, a professional market research is very difficult. Given the problems that, in recent years, Hanoi has been active to support and encourage the artists, production facility design innovative investment products TCMN, which must include the success of the contest product Design TCMN located in the City of deals. According to Deputy Director of the Hanoi Department of Industry and Trade, Head Contest Thu Dao Bay, the competition aims to create conditions for the artisans, skilled workers, the production facilities, businesses in villages as well as leading experts TCMN sectors of communication, exchange products and encourage organizations and individuals to promote innovative ideas in product design TCMN. After 2-year institutions (2012, 2013), the contest attracted the participation of about 200 units, nearly 500 individuals involved in product samples; including nearly 100 award-winning products are recognized MPC.
The competition has brought the best effect, many companies have had to change the perception, proper investment in design models. Anh Pham Xuan Cuong, owner of Xuan Cuong TCMN production (Ha Dong, Hanoi) said last year, won the second prize of design businesses are decorating the living room table lamp by combining materials: Horn, co-and silk have been promoting the positive effect. The "version" decorative lamps were mass produced and sold about 200 units, with prices ranging from 200 thousand - 30 million / unit. With the support of the Center for Counseling and PTCN Hanoi, Cuong is preparing the most outstanding products TCMN Fair to participate in the U.S. in July TCMN this.
This year, the competition continues to be held under the theme: "Innovation, sustainability and development", the products participating in the contest and winners will have more marketing opportunities. According to Hoang Xuan Thuy - Director of the Center for Counseling and PTCN Hanoi, Deputy Head of the Contest, Contest 3rd year starts right occasion to celebrate the 60th anniversary of Hanoi Capital Liberation Day ceremony should award and summed contest took place in October is one of the city's welcome event. All product entries will be exhibited and promoted at the exhibition free economic achievements - cultural - social capital 60 years of construction and development in Friendship Cultural Palace in Hanoi. The free products are on display at every TCMN Gift Fair 2014 in Hanoi. Particular product the first, second, third 100% supported booth rental costs in specialized international fairs in the country TCMN apart in 2015.
This year, the competition will be larger and more demanding with the aim of attracting from 300-350 products TCMN new design. The product must contest innovative, easy assembly and design changes in a flexible way. The contest also highly aesthetic product, pattern, texture or color unique, user-friendly and it is important to have valuable product use, mass production capabilities, export potential import and use of raw materials in the country. These products join the competition to be friendly to the environment, using available materials, easily available or from recycled materials ...

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