Export of handicrafts, need a "push"

As reported by the Industry and Trade sector, the first 6 months of 2013, exports remain a bright array of provincial economic picture of the total value of exports reached 261.2 million, up 39.7% compared to the same period last year, reaching 58% of the plan.

The major export commodities remained focused on clothing, food, cement, clinker ..., also the handicrafts items decreased significantly, such as embroideries fell 44.3%; products decreased 77.8% rush ... Although the province has a number of policies to support the development of the handicraft industry, however, the export of this commodity in recent years is declining serious. Enterprises operating in this sector despite "rotate" adequate directions but still have not found a suitable outlet.
States I: Exports of handicrafts growth difficult
Lan Doan, Director of Innovation Limited (Gold Mountain) clearly show regret for past favorable business of business. 6-7 years ago, now every production is insufficient to meet the needs of traditional customers come from USA, Europe. Each year the direct export of the Company to reach 1.5-2 million from the couple, three years ago by the impact of the world economic crisis, global consumers tend to tighten spending orders decreased markedly. In 2010, the company exported only 800 thousand dollars. Meanwhile, wages and other costs such as electricity and water are rising, interest rates are excessively high, with time up to 28% / year leads to businesses forced to retract, the knock- . "In order to maintain operations, businesses had to cut employees, only to the skilled labor, overtime and maximum savings spending in all areas, such as per diem, office the regime of workers traveling ... just to concentrate on production, "said Lan Doan.
Although enterprise efforts to find additional markets, new customers, but this approach is not really effective. In 2012, revenues from direct exports also reached over 870 thousand dollars. Plan 2013, now striving exports reached $ 1 million, but the first 6 months worth of new business exports reached only US $ 76.1 trillion, 7.6% of the plan.
Not only Renew now that most of the export processing enterprises are in a rush situation. Finish the first 6 months of export value Quang Minh private enterprise to reach 74.9 trillion dollars, 37.5% of the plan; Quang Phong private enterprise reach 5 thousand dollars, reaching 5% of the plan; Private enterprises rush to reach 11 thousand dollars Dynamic, 5.5% of the plan.
Traditional embroidery field is not very bright. Nguyen Thi Yen, deputy director of the Enterprise embroidery Minh Trang (Hoa Lu) said less than a decade ago, the number of exporters in Hoa Lu embroidery, nearly 10 businesses, including the bustling Ninh Hai Commune by embroidery. Embroidery became the main occupation to feed their families. But 5 years ago, due to the economic downturn, businesses still remain with their vocational Hoa Lu District now only 3-4. The main reason is because according to Yen now far too dependent on export markets in European countries. Therefore, when the economic crisis, the people of the country to tighten spending, export embroidery items are considered luxury items need to cut the lead to a range of businesses in the province afflicted embroidery.
Determined to live on their traditional homeland, her business had to "rotate" fully geared to take orders. Enterprise was quickly diverted from the American market, European to Asian countries and domestic market. The search for his new direction has helped businesses Minh Trang still survive in this field. In 2012, exporters directly reach 227.4 thousand USD; First 6 months of 2013, the export value of enterprises reached 310.5 thousand USD, reaching 124.2% of the plan.
However, Minh Trang is the only bright spot in the picture embroidered handicrafts exports the first 6 months of 2013, while the other companies are very bleak as: private enterprise Yen Nhi 6-month export value 22.5 thousand dollars the first year, 22.5% of the plan; Enterprise Van Lam, reaching US $ 101.6 thousand, 40.6% of the plan; Import Export Co., Ltd. crafts East Success 425.8 thousand USD, 9.9% of the plan ...
According to Le Van Hoan, Head of Planning and Synthesis (DoIT): The main cause of the decline in exports of handicrafts items in the province due to the economic downturn in the country Europe, America, which is the traditional partners of manufacturing handicraft goods. However, to assert that exports of handicrafts products are difficult to grow taller because it is low cost items. For example, 1 rush only valuable container tens of thousands of dollars, so can not compare goods exports handicrafts with other industrial commodities.
Besides, the presence of Ninh Binh embroideries are dependent from 50-60% of imported raw materials such as canvas, just ..., while product prices unchanged due to pre-existing orders, plus the cost of transportation, labor is too high, fluctuations in raw material prices, the immediate difficulty embroidery industry, many enterprises leads to losses. Le Van Hoan said, embroidery items are still very popular world. However, due to the economic downturn, some countries such as the UK, Germany, the United States gradually shifted from hand embroidery machine embroidery to cheaper, more quantity production, and various designs. For this item, Vietnam can not compete with countries like China and some Asian countries for raw materials and machinery we are all imported, so the product price will be very high when exports . While international market experience of business in the province is very limited. On the other hand, handicraft industries and traditional villages in Ninh Binh province in particular and Vietnam in general, the current lack of coherence between science and art school in fashion design, product manufacturing.
Lan Doan, Director of Innovation Limited said: While difficult, these export commodities such as sedge handicraft, embroidery of Ninh Binh is difficult consumed in the domestic market. The cause of this problem is not only due to the consumption habits of Vietnamese enterprises themselves but also indifferent to the domestic market for export focus should forget to research the products in accordance with market climate and hospitality of Vietnam to be diverted from exports to local consumers in tough times like today.
Although the same opinion with the above analysis, but he Ha Quang Diep, director of the Center for Industrial Promotion and trade promotion for that: The economic downturn has affected the export of handicrafts in the province one. However, key elements of the export of handicrafts declined in recent years was due to internal factors of the business enterprise led to the lag, lack of competitiveness in the market the world.