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Fashion products carry the breath of nature from 9X girl

11/07/2019

The fashion brand handbags designed from leather, simili leather or fabric are always attractive and indispensable accessories in the fashion collection of many women. With her 9X Tran Thi Ngoc Nhi (SN 1995) in TP.Cao Lanh, the water hyacinth is the source of intense emotions to help young girls have the idea of designing fashion collections with "breath". nature.


Handmade products from water hyacinth help Ngoc Nhi revive her family's previous work

Graduating in Banking and Finance at Dong Thap University, Tran Thi Ngoc Nhi did not choose to stick with the job as a banker but she returned to start a business with handicraft from water hyacinth.

 “Planting and knitting hyacinth is my family's traditional occupation, thanks to the water hyacinth that my sisters have been able to learn to school. In the years 2011 - 2012, the craft of knitting hyacinths went into a difficult period when enterprises (enterprises) purchased the processed knitting products to press the prices, and the goods were discontinuously made for the knitting workers like my family. difficult. It was at that time that I urged you to think, why do I keep doing processing products, if I have skills, I can still make my own products to sell to the market ”- Ngoc Nhi shared.

Due to "late birth" compared to large companies in the craft of water hyacinth craft, Ngoc Nhi understands that it is necessary to create new models of products, break down and be convenient for consumers. is the core factor that helps Nhi's new products stand on the market. Initially, with the knitting techniques accumulated from the process of manufacturing goods for enterprises, Ngoc Nhi transformed and knit into the first fashionable bags.

These bags are similar in style to fashion bags made of leather or simili leather, but the unique point of creation and difference of these bags is the complete material made from greenery. jar. Although not much experience in fashion design, but with determination and passion for water hyacinth craft, Tran Thi Ngoc Nhi has brought a new breeze to her family's hyacinth knitting profession.

From the uniqueness and sophistication of each product, handmade bags made from Nhi's water hyacinth are quickly noticed by handmade shops. With the initial advantages, Ngoc Nhi continues to research and cultivate more knowledge of fashion, timely capture new fashion trends at home and abroad, so that there are samples of matching designs. suitable for the market's tastes. If Ngoc Nhi first launched the market with only a few rudimentary bags, Nhi's fashion bags collection has now increased to over 400 models of all kinds.

Currently, in addition to providing the market with fashion handbags, Sen Viet Handicraft Facility (Tinh Thoi commune, TP.Cao Lanh) of Nhi also provides the market with many home appliances. service for interior and household decoration needs such as: seats, floor mats, coasters ... In addition, the facility also provides many luxury products for interior decoration in resorts. , hotel.

According to 9X owner Ngoc Nhi, the current demand for environmentally friendly and natural products is being favored by the market. Therefore, the growth ability of this startup item in the future is still very positive. Currently Ngoc Nhi handicraft products are present in all provinces and cities throughout the country and also exported to the US, Australia, the United Arab Emirates ...

In order to build a sales channel as well as a stable number of customers, in addition to marketing products in the traditional way, Ngoc Nhi also takes advantage of social network channels such as Zalo, Facebook, attending fair and meeting. trade promotion market ...

At present, Sen Viet Handicraft Enterprise supplies over 5,000 products of all kinds to the market with a profit of over VND 30 million / month. In addition, this is also a place to help about 20 local women have regular jobs with income from 3 to 4.5 million VND / month. Sharing about my start-up experience, Ngoc Nhi confided: “To start a successful business, the entrepreneurs themselves must really be passionate about the career they choose. When there is enough passion, no matter how difficult it can be. Besides, knowledge is also a valuable foundation to make the career path more convenient ”.

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