Handicraft products "molting" thanks to the design

Leaving the simple, primitive shaping, Vietnamese handicrafts in many craft villages have become molting, bearing an eye-catching appearance, and becoming fashionable goods sold at a higher price. A lot with foreign brands.

Introducing products designed for orders from Japan at Viet Quang enterprise.

Handmade products "molting"

The basis of Mr. Vu Thanh Liem, Director of Hahanco Production and Trade Co., Ltd., Thuy Ung horn village, Thuong Tin district, Hanoi is one of the few manufacturing facilities to sign jewelry processing contracts. with famous brand Hermes. Many of the products made by Hermes design are surprisingly beautiful, so that if they do not speak, no one thinks they will come from the small village along Hanoi is capital. Beautiful bracelets, necklaces, beautiful earrings, luxurious designs, elegant and eye-catching colors are hung in the room to introduce small family products by the road, but everyone comes to see who think it is imported from abroad.

The products from Hermes design in the showroom of Mr. Vu Thanh Liem is family.

Even the familiar horn combs still sold to the domestic market. Getting rid of the familiar monotonous style of the usual horn combs, the combs made by Japanese customers show the sophistication, softness and elegance. Mr. Vu Thanh Liem said that normally, such a comb sold in Vietnam only costs a few tens of thousands of dong, while in Japan it is about 700 thousand dong.

The horn comb is exported to Japan.

As for jewelry products made by Hahanco for Hermes, the price is no longer several hundred thousand for ordinary customers, but ranges from a few million to more than 10 million, for the high-end customer segment.

Making export woven basket at Viet Quang enterprise.

Similarly, Viet Quang bamboo and rattan enterprise of artisan Nguyen Van Tinh, Phu Vinh bamboo and rattan trade village, Phu Nghia commune, Chuong My district, is currently processing according to Japanese customers orders. products worth thousands of dollars. From the lampshades, lampshades, baskets, simple boxes made of bamboo and rattan, if they are woven in the usual, traditional patterns in Vietnam, they only cost from a few dozen to a few hundred thousand, at most A few million VND for a product, the products that follow Japanese designs cost thousands of dollars.

However, without the designs of foreign partners ordering, not many enterprises and establishments producing handicraft products have beautiful, delicate and eye-catching products. listed as high class.

Foreign design horn jewelry.

Mr. Vu Thanh Liem said that finding a product designer is not easy. "In Vietnam, we can not find people who are sophisticated and highly aesthetic to create products like this," he said. Mr. Nguyen Van Tinh said that his business only produced according to the design and orders of foreign partners.

Hermes horn jewelry made by Vietnam is sold for more than VND 10 million on ebay.

The fact is that at universities with product design departments, not many students pursue the design of handicraft products. Ms. NTH, a teacher of Ton Duc Thang University in Ho Chi Minh City, said that every year during the tour to guide students to graduate, she often directs them to design traditional handicraft products, though However, the students often choose to design modern products or related to Korean culture ... There are also students "absorbed" in love with home-made fine arts, so they seek to design Binh Duong pottery, An Giang silk ... quite fancy, but this number is not much.

"North Bridge" design

Hanoi Center for Investment, Trade and Tourism Promotion (HPA) is one of the units that put bridges to help craft villages find product design directions to boost exports and expand markets. domestically, especially the high-end customer segment. Ms. Nguyen Thi Mai Anh, Deputy Director of the Center said that in recent years, the Center has had a program to help craft villages and handicraft enterprises. “We clearly realize that businesses are very potential but are weak in design. Their craftsmen are highly skilled, can make extremely sophisticated products, meet the requirements of the most difficult customers, but without really eye-catching designs, they cannot find the way to light create for your products. Mr. Vu Thanh Liem is mechanic has done a lot of jewelery for Hermes and now these items are sold on the website for thousands of dollars ”.

At the Regional Specialty Fair and Every One Product Village (OVOP) taking place on the evening of November 21 at Megamall Royal City Trade Center, businesses and participating villages all have to bring the latest designs of base yourself.

Ms. Nguyen Thi Mai Anh said that Hanoi Center for Investment, Trade and Tourism Promotion used to hire foreign experts to design and package export products for craft villages. In the two years 2017-2018, the Center continues to pursue the support of product design villages but this is not an easy job. "We went to many places to learn about new design trends, 3D technology, sightseeing in Germany, Sweden and the Netherlands, but it is not easy to invite their experts to design for themselves," said Mai. He said.

Lacquer products for export in Chieu Ha Enterprise, Thuong Tin, Hanoi.

One of HPA's next business support goals is to boost exports and expand markets. To do that, there must be support for design. “We really want to have long-term design programs, want to access the world's product design trend. To dominate the domestic market and export often have to pursue design. Stable design brings high competitiveness for products. Therefore, we would like to get more attention from the Government and local authorities where there are craft villages to have macro policies to promote export of handicraft products ” Mai Anh said.