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Increase the chances of exporting fine art items to Japan

13/11/2017

Mr. Do Kim Lang - Deputy Director of Trade Promotion Department - said: Vietnam's textile industry in recent years has developed quite rapidly in both quantity and turnover. According to preliminary statistics, Vietnam now exports about $ 1.5 billion worth of textile products each year. In the coming time, export turnover of this item will continue to increase as Vietnam is a country with great potential. Especially with the force of trade villages in Vietnam have the capacity to supply good quality products with diversified designs and various kinds of goods.

Mr. Do Kim Lang also shared that Vietnam's textile industry has many disadvantages to overcome. First is the design issue, this is the weakest point of the Vietnam textile industry. The design is still based on traditional designs. Access to and absorption of design requirements of foreign markets is relatively small. There are a number of businesses that have approached but still limited in number. Most of the villages still produce and process on the basis of customers' designs. At the same time, due to unskilled training of workers is not uniform, it is difficult to produce large orders.

Speaking at the seminar, Mr. Go Matsuura, Deputy Head of Trade and Investment Promotion Division, ASEAN Trade Promotion Center, Japan Investment and Tourism Association highly appreciated Vietnam's skills and products. "Labor in the field of textile production of Vietnam is very skillful, hard-working. Vietnamese enterprises are very important in terms of prestige, this is an important factor that motivates us to cooperate closely, "said Go Matsuura.

The concern of businesses, Mr. Go Matsuura also pointed out - one of the reasons Vietnam has not been to Japan is due to the standard of Japanese consumers with very high goods. Vietnamese handicrafts have not entered the Japanese market due to the poor quality of goods, which may be due to differences in the consumption of cultural and historical goods that Vietnamese enterprises have not yet grasped.

Go Matsuura also recommends that Vietnamese businesses seek out more about Japanese consumer tastes in order to produce the right products. Enterprises pay special attention to the design of models, products to meet the unique factors, traditional and convenient for users.

Kohei Takata, Deputy Head of Trade and Investment Promotion at the ASEAN-Japan Center for Trade, Investment and Tourism, noted: The fastest way for Vietnamese businesses to find customers is by attending specialized trade fairs. With the products of Vietnamese enterprises won the beautiful design of Japan in 2014 in June 2015 the Japanese design experts will consult to create samples. In October 2015, the products will be made available at Japan's daily exhibitions. The products will also be promoted by the Japan Design Development Institute. By February 2016 these companies will invite to attend the trade fair in Japan and launch sales.

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