The Company's Restricted Vietnam

According to statistics from the General Administration of Customs, by the end of January 11-2012, exports of ceramic products in Japan reached about 61 million, rattan, bamboo, seagrass rugs, reached $ 32 million, wood and wood products about 601 million USD.
Currently Japan is the largest export market for handicraft items, furnishing of Vietnam, accounting for nearly 30% of total exports of this commodity in Vietnam so far.
However, experts from Japan evaluated, this figure is not matched by the potential of raw materials and labor force of more than 10 million people of this industry in our country can meet a larger quantity of goods again. But access to the markets of Vietnam enterprises limited, lack of information should not capture the correct and sufficient demand for real.

Mr. Hiroshi Sakamoto, CEO of consulting firm DN Sense of Life (Japan), wants to increase its share of rows Vietnam handicraft market in Japan is not something difficult, but necessary DN Vietnam to remove the current passive habits.

Instead of waiting for orders to, companies need to be strong focus on research on the product distribution channels to suit the customer's distribution channel it. Currently, Japan is participating in a multi-channel distribution of items such as shopping centers Lalaport, Aeon Mall, shops buffet United Arrows, Cibone, retail stores at Lumine station, discount store Dongkihotei , Isetan department store Takashimaya ...

If you make it into the supply chain of distribution channels, make sure the source of exports will increase. In addition to production under the familiar design, the companies in the industry should actively associated with the design of the importing countries, the unit provides raw materials to form a combination of numbers to support each each other.

Meanwhile, manufacturers will understand the target customer group in Japan to offer superior product lines Vietnam with affordable, accessible to consumers.
There has been an enterprise specializing in embroidery approached very deep into the Japanese market through market research techniques and consumer psychology.
 
Specifically, this company has sent staff to study Japanese traditional culture, thereby creating products that fit close just new, but the writing style of the artist. These products are marketed, widely introduced in the exhibits to distributors and consumers have the opportunity to feel the product.

Thus, distributors feel the benefits of cooperation and to sign long-term contracts. If DN always so proactive, handicrafts industry Vietnam not only have the opportunity to go into the Japanese market but also explores many other markets around the world.