To the handicraft products promoting the local tourism
Currently in the parks, tourist spots in the province, not difficult to tourists looking for souvenirs such as paper fan, round rock, metal jewelry, cakes, candy, and even clothing sold richness, diversity.
But to find the handicrafts produced by the Ninh Binh, make, and modest. Perhaps, only 2 places are pretty much sold items traditional crafts Ninh Binh is characterized in tourist areas Coc- Bich Dong Tam with embroideries and the rush at Phat Diem Stone Cathedral . At Phat Diem Cathedral, an entire city block business souvenir items located next to the church where the road is pretty much sold products are closely related to traditional weaving rush of people to the Gold Mountain commodities: Which hats rush, rush lanes, vase rush, sedge sandals ... needs to find souvenirs of travelers to Gold Mountain. Spoke to a souvenir shop owner about the origin of the products being sold rush at the store, he said in fact to have products for sale, we had to rush production businesses bid under those items that are available now for export. There is a private enterprise producing souvenir items because the volume of products that the stores in the area Cathedral Stone ordered negligible, not often ...
Undeniably Ninh Binh is a land with many advantages for the development of smokeless industry with tourism resource abundance, diversity: hundreds of historic sites, thousands of festivals, the scenic beauty is gradually being exploited, finishing ... more appealing and attract domestic and foreign tourists. However, looking at the market products and souvenirs before now, results are not commensurate with the potential and the development of tourism. Not to mention, Ninh Binh also owns several local traditional villages and their products exported to many countries around the world, are well known, such as embroidery village of Van Lam (Ninh Hoa Lu Hai- ), carpentry village of Phuc Loc (Ninh Binh Ninh Phong city), papyrus craft traditions Kim Son, crafted stone carving craft Ninh Van (Hoa Lu) ceramic Gia Thuy (Nho Quan) ...
The years, in addition to two long products are embroidery and straw were introduced in many areas, tourist attractions, as many products are known for many tourists, the products of traditional craft villages such as: stone carving, wood, ceramic ... untapped and advantages to become souvenir items and significant economic value. Recently, the Center for Industrial Promotion and Trade Promotion (DoIT) held a design competition for product design crafts in 20 132 aims to encourage organizations and individuals to promote the idea creativity to create handicrafts products, new style suit customer tastes and increase the competitiveness of products in Ninh Binh crafts market, especially products advantages for tourism. The competition attracted more than 100 products in the typical traditional industries of the province such as embroidery, crafted stone carving, wine, papyrus, pottery, wood ...
The entries were judged on the following criteria: novelty, capable of wide application in the production facility, with high aesthetics, strict application, ensure nation-art - modern-mass, effective socio-economic. To prepare for the competition, the handicraft artisans, businesses have been carefully prepared, attentive to the desired products now contribute to the new, unique, creative souvenir market of Ninh Binh. Right now at crafts Van Bao Ngoc (Tan Thanh Ward, Ninh Binh City), in recent years has been actively producing products and souvenirs for the tourist. Through various materials such as wood, bamboo, earth, ceramic, imitation jade stone powder ... the classic reference, history, landscapes, landscapes of Ninh Binh region: mountain Thuy Van River, destinations of Trang An eco-tourism, clean flag exercises ... is a vivid manifestation of the product is quite eye-catching souvenir.
According to the business owner, Pham Ngoc Ba: I went more traditional village of wood in the provinces and cities throughout the country and found that "array" handicraft products almost completely overlooked, many people do by the feat, from the meticulous design to shaping the product. Upon launching the product in tourism, many of Van Bao Ngoc products such as key rings, bracelets, vases ... are the famous tourist destinations such as Hanoi, Hoi An ... received immediately. For years, his business has become a provider of products for the local tourism with strong growth in tourism. However, Ninh Binh tourism market to being "open". Last time, he was tinkering learn about traditional villages with specific products to form the handicraft products meet the criteria that tourists need, which is the real the small, beautiful, convenient to transportation, bearing the ancient capital characteristics.
And this time period is now manufacturing efforts, innovative products with bold Ninh Binh to introduce to visitors at the parks, tourist spots in the province. Join the contest designs handicraft products by Industrial Promotion Centre and the trade promotion organizations, businesses Wan Bao Ngoc brought 10 new products, including: Ding dong the gold-plated coins, wooden pen tube with clean image flag exercises, ceramic statues of buffalo, wood painting ... And right after the competition, businesses are planning to introduce specific products of his memorial in the area, tourist destinations, major hotels in the province to promote, market products. If the plan succeeds, together with providing income for businesses, to create jobs for tens of workers, mainly workers with disabilities working at Van Bao Ngoc, the souvenir products with bold culture, tradition Ninh Binh also promoting the introduction image, Ninh Binh land to domestic tourists and international a practical way, the most efficient.
While market products and souvenirs for tourism yet formed and flourished, producing souvenir products is spontaneous, strong enterprise, the enterprise does, not a chain, ... the operating system is in need of attention, support industries and functions of local authorities in the province. Businesses in need of orientation, financial support, of the local ground, to the close cooperation and effective with tourism businesses, need help in knowledge, the market for light create designs and products that fit the functional departments ... in that contest designs handicraft products is considered as one of the thrust, contributing to "open the door" to market the product tourism souvenir.