Vietnamese handicrafts are welcomed by Russian guests

Attending the Fair - Selling high quality Vietnam products in 2015, many enterprises manufacturing and trading handicrafts of Vietnam suddenly about the purchasing power of the market and expect to expand exports in the future.

The opportunity is wide open

Recently in Russia, the high-quality Vietnam - Vietnam Quality Products Fair 2005 was held at the Hanoi - Moscow Multifunction Complex with the participation of 164 enterprises. The fair was highly successful when it brought the largest number of foreign exhibitors to date and has exported nearly 100 tons of goods for sale and introduced to Russian businesses and consumers. Contributing to the success of the fair is the manufacturing and trading of handicrafts (TCMN).

One of the special companies attracting visitors to the fair is LV Ngoc Vien Dong. Do Dinh Lang - General Director of the company shared, "At first I determined to go to this fair only to explore the trading habits of the Russian market, not think it possible to sell immediately and sell Nearly 5m3 in the first few days of the fair. I would like to rent a business premises here (Hanoi Multi-Function Complex - Moscow) and will decorate the decoration of a beautiful and luxurious showroom.

It is also an artifical but home furnishing and jewelry from the horns, Pham Xuan Cuong - Director of Xuan Cuong Arts Company said: "In the thousands of products to explore the market this thing. I am very surprised that the high-end products sold the first. I also did not expect the purchasing power in the Russian market as high as this. Throughout the fair, I have found a number of sales agents and we have specific agreements to develop products in the Russian market. "

Besides the very strong items sold in the Fair, there are many items that do not attract customers like traditional bamboo and rattan furniture and bamboo furniture.

According to Ta Hoang Linh - Deputy Director of Trade Promotion Department, Ministry of Industry and Trade, "The design of textile products plays a very important role, accounting for 30% to 50% of the success of enterprises. Beside product quality and environmental friendliness, it is a factor of sustainable development. When conquering new markets, another important issue is that enterprises must pay attention to studying and studying the local culture. give the appropriate design ".

Embroidery is also one of the fine crafts with many famous artisans. Participating in the fair and embroidering talent in the booth, artist Nguyen Van Hanh attracted many customers to visit and buy products by unique products, diverse, 100% hand made.

"The Russian market is quite easy to use, it does not require complex, sophisticated embroidery designs," says Hanh. There are businesses inquiring and expressed the need to order large quantities but because the whole hand made so we need time to be able to improve the product quality. I want to develop products in the Russian market by quality and price appropriate.

Many potential

Being one of the countries with advantages in raw material resources combined with industrious and industrious craftsmen, Handicraft has been in the tradition for thousands of years and has become one of the products. Major exports in total export turnover of Vietnam.

If the North, the Central strong on clouds, bamboo, sedge, the South is more favorable to water hyacinth leaves. Ceramic products thrive all over the country with hundreds of thousands of samples made from soil, hand-painted and also produced on modern lines. Wood furniture is also increasingly sophisticated with mosaic wood furniture, antique imitation furniture, picture frames, fine art box. Silk weaving and embroidery are also kept and developed with several hundred handicraft villages throughout the country.

According to the Vietnam Textile Export Association, the export turnover of the industry has increased steadily over the years. In the first 10 months of 2015, the export turnover of the industry reached nearly 1.3 billion USD (up about 6% over the same period in 2014). It is expected that the total export turnover of the industry in 2015 is about $ 1.9 billion, but this is very small compared with the consumption of textile products in the world about $ 100 billion. Vietnam's textile export market is mainly concentrated in the US and European countries.

According to Pham Quang Niem - Commercial Counselor, Vietnam Embassy in Russia, Vietnamese goods have the advantage to develop strongly because the Russian market has developed in the market economy over the past 20 years, so it is still easy. more than the European market. In addition, the traditional relationship between the two countries is very nice, the psychology of Russian consumers prefer to buy Vietnam more goods from other countries in Asia.

"Here, besides the State Department of Foreign Affairs, we already have a Vietnamese-owned house, the Hanoi-Moscow multifunctional complex with a management system of Vietnamese people with more than 30 years experience. Russia is ready to help Vietnamese businesses develop and dominate the market. Now Vietnamese businesses are more aggressive, more aggressive than successful, "he said.